Why the 2023 Pirelli Calendar Is Like None Other

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Why the 2023 Pirelli Calendar Is Like None Other
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Ashley Graham, Karlie Kloss, and Bella Hadid star in photographer Emma Summerton’s “Love Letters to the Muse.”

] and her ginormous brain became this sort of tech, psychedelic muse.” Lee became ‘The Storyteller,’ Hadid ‘The Sprite,’ and Graham ‘The Activist.’ Each was shot in a surreal, dreamy interpretation of their passions and personalities.

“It’s a marker in a model’s career and a complete honor, so I said yes before I was even told the concept,” says Graham, who posed for her first time this year. “Then, when when I saw the concept I was blown away because historically [the calendar] was oozing sex, which was great, and I was game for that too. However, when I saw it was Emma [shooting], I got really excited because when there’s thought put into a project like this, the execution is going to exceed any idea of what fashion can be.

Summerton is only the fifth woman to shoot the calendar in its 58-year history. In her images, the models don’t skirt sexuality, but are given the power to embody it on their own terms. When it comes to the calendar’s long history, “I didn’t think about it too much,” Summerton quips. Instead, she saw it as an opportunity to bring her own vision to a scale of project that is rare in the era of quick turnarounds and tight budgets.

Given the chance to celebrate their own talents, this year’s models found the energy on set to be both empowering and comforting. “There’s this underlying feeling of you’re going to be taken care of,” explains Graham. “I always talk about how important it is to have women in leadership positions,” says Kloss. “[There’s a] difference in the end product when you have a woman like Emma driving the creative and strategy. Look at the end result, it is a very powerful and modern interpretation of femininity and strength and power within that and in an authentic way for each individual.”

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