PostSportsPlus: Why sports media should rethink its relationship with Elon Musk’s Twitter
Sports media companies should break up with Twitter. Maybe not all the way, but networks should make some changes. They probably won’t. But they should.’s messy takeover of the social media site is a perfect time for the bosses of those companies to re-assess a relationship that has long been one-way:We’ll start with a quiz question.
B) The platform of the reporter’s employer, which actually provides the reporter a salary, benefits and health insurance? Adam Schefter’s reporting has made him a must-follow on Twitter, but it’s not clear his nearly 10 million followers always read his work on ESPN.• If you were ESPN and you were listing information under a commentator’s name when they were on television, what would you put?B) How to find more of their work on your own platform?reportedly had discussions to buy Twitter for Disney.
For some reason, most sports media companies have decided to push people toward Twitter. Here’s how I would rework the relationship:
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