With the rise of streaming, live sport is one of the few remaining forms of mass, simultaneously consumed programming. That may soon change.
We should be well into the round-of-16 knockout stage of the FIFA Men’s World Cup this weekend—but instead, all we have to look forward to on the big screen are such dreary MLS matchups as Seattle vs. Kansas City and Austin vs. Dallas.
For the first time since 1946, the world is not enjoying the quadrennial World Cup summer extravaganza that has provided the punctuation marks in the lives of generations of fans around the globe. A world war prevented that year’s scheduled tournament; Qatari-FIFA duplicity and avarice stole this year’s, or at least kidnapped it to the holiday season. It’s been 12 years since FIFA leaders stunned the world by turning down the U.S.
As a result, it’s a sweet time to be in the sporting business, controlling the sale of media rights for your content. Last year’s
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