Ads for the state of Illinois have popped up around the city in recent months.
. The phrase “The Middle of Everything” and the visual of “Glee” actress Jane Lynch in a beret have become a common sight. It’s not just at San Francisco’s Caltrain station; multiple BART stations, including the Montgomery Street and Powell Street locations, are adorned with ads about Illinois. And the ads aren’t a mistake.Courtesy of the Illinois Office of Tourism
“San Francisco travelers’ spending in Illinois is certainly outpacing travelers from other cities coming to Illinois,” said Daniel Thomas, president and CEO of TimeZoneOne. “Hence, we wanted to show and heighten people’s awareness of Illinois.” Ads promoting tourism to Illinois cover large parts of the Montgomery BART station, as seen on Tuesday, Aug. 30, 2022.Although the ads are inherently out of place, they might be working, according to the numbers. “Hotel stays from San Franciscans traveling to Illinois have actually increased 100% year over year for the month of June,” Thomas said.
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