'The vast majority of her fortune comes from Fenty Beauty.' luisakroll, executive editor at Forbes, joins dianebrady on 'Forbes Talks' to discuss Rihanna performing at the SuperBowl, the fact that halftime show artists do not get paid to perform.
Last year’s performance featured West Coast hip-hop starring legends Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, Eminem and 50 Cent, each of whom saw a boost to their personal catalogs. In the week after the Super Bowl, Dr. Dre saw a 183% increase in album sales and a 105% bump in on-demand streams, according to data from Luminate. Blige’s album sales jumped 999% during that time, and Snoop Dogg’s rose 361, Luminate said.
For Rihanna, who already has nearly 250 million followers on Twitter and Instagram, the Super Bowl performance is her chance to return to her music roots and reconnect with her audience after years away from the stage. . It’s also yet another collaboration with Jay-Z, whose Roc Nation entered into a long-term partnership with the NFL in 2019 as its Live Music Entertainment Strategists.
And like Super Bowl commercials, halftime shows don’t come cheap—productions can cost north of $10 million dollars. For The Weeknd’s 2021 halftime show, he spent $7 million of his own money to make sure it fit his vision, and a source close to Dr. Dre toldthe rapper and producer also spent around $7 million on his show last year.
Of course, Fenty Beauty and Savage X Fenty are also likely to score big from Sunday’s spectacle. The performance comes days before Valentine’s Day, a historically busy time for the lingerie industry. Both brands have launched limited edition “game day” lines, featuring
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
10 Great Rihanna Covers That Prove Everybody Loves RihannaFrom MGK covering 'Love On The Brain' to Tom Holland's legendary 'Umbrella' performance.
Weiterlesen »
Why I'm So Emotional About Rihanna's Latest ManicureRihanna is bringing her beauty A-game into the fun-filled weekend 💄🏈
Weiterlesen »
Ben Affleck and Jennifer Lopez Will Star in Dunkin's First Super Bowl CommercialBen Affleck and Jennifer Lopez Will Star in Dunkin’s First Super Bowl Commercial
Weiterlesen »
6 Super Bowl Sunday Events and Parties That Aren't All About FootballGet in the the Game Day spirit with Rihanna-themed yoga, Puppy Bowl parties, and more.
Weiterlesen »
Rihanna's foundation invests millions in BarbadosAlong with being an entertainer, Rihanna is also a philanthropist.
Weiterlesen »
Rihanna Is Ready For the Super Bowl in a Crocodile Dress With Double Leg SlitsRihanna looked incredible in a crocodile dress leading up to her Super Bowl performance.
Weiterlesen »