What is 'quiet luxury' and why is it having a moment?
HBO via APNEW YORK — They’re the biggest of brands. But with no logos. And that’s the whole point.
“When you know, you know, and that’s sort of the point,” says Robert Burke, a luxury retail consultant. “The people they care about, the people in their rooms, know exactly what they’re wearing. And they’re the only ones who matter.”,” the story of the uber-rich, cutthroat Roys led by the snarly patriarch Logan.
No logos for the Roys and their jet set, though one important striver in their midst had to learn about stealth wealth the hard way. “She’s brought a ludicrously capacious bag,” Tom snarls at his underling, Greg. “What’s even in there, huh? Flat shoes for the subway? Her lunch pail? I mean, Greg, it’s monstrous. It’s gargantuan. You could take it camping. You could slide it across the floor after a bank job.”Paltrow, to be fair, has always been drawn to a sleek, minimalist luxury. But her recent trial wardrobe was blasted out on TV at a time when more brands are putting understated tones and shapes on runways and shelves.
“To some degree, there is a fatigue now, along with uncertainty in the economy,” he says. “People are feeling they don’t want to show they have a lot of money necessarily.”toothpaste makers to discounters
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