Even in a digital age, sales of the classic writing instrument have held steady and are projected to grow.
So much for the whole world going digital: It turns out we’re still very much a nation of pencil pushers.
Trade data supplied to MarketWatch by the Writing Instrument Manufacturers Association shows that a key import category encompassing pencils and similar writing tools has grown by 17% from 2008 to 2022 — to a whopping figure of roughly 3.7 billion units annually. In short, a lot of pencils. The reason the pencil, a writing tool that dates back centuries and typically consists of graphite encased in wood, is not only able to survive but flourish has much to do with who uses them. Namely, children.
And as the population of children in the U.S. grows — from 63.6 million in 1990 to 73.1 million in 2020, according to government and other data — that pretty much explains the growth in the pencil market, experts say. — Tia Frappoli, president of the office-supplies practice for market researcher Circana Not that digitization hasn’t crept into the world of learning.
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