These big tech companies seem to deprive news publishers their rightful due. So should publishers be compensated for the use of their content?
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By reproducing or linking to articles they don’t create, but earn ad revenue from — they claimed 80 per cent of online ad revenues, or almost $10 billion, in 2020 — these big tech companies seem to deprive news publishers their rightful due. So should publishers be compensated for the use of their content?Article contentMany countries have debated this question; few have acted.
If they cannot come to terms, the parties would have to enter a binding arbitration overseen by the Canadian Radio-television and Telecommunications Commission , the arm’s-length regulator. If enacted, would Bill C-18 “contribute to the sustainability of the news market,” as the government promises? In 2014, Spain began forcing aggregators such as Google News to pay a link fee to original publishers. Google responded by shutting down its Spanish edition. We found that after the shutdown, Spanish news outlets experienced a reduction in the number of daily visits of between eight and 14 per cent.
These and other studies show news publishers benefit from the Googles of the world. So would Bill C-18, as it currently stands, really change anything for the better?The current debate is based on a false premise, that news outlets are not already being compensated, instead of focusing on the rightful split of joint revenues between the platform and the content creator.Article content
Recent evidence shows Google Australia started recommending less “expensive” content after the law was passed in Australia.
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