A Barclays note suggests deals with Comcast, T-Mobile, and other companies are growing Netflix's subscriber base and keeping people from canceling.
Those kinds of deals have helped Netflix grow its subscriber base, Barclays wrote in a May 16 research note. Barclays estimated that deals with legacy TV, internet, and wireless providers could have made up around 22% of Netflix's net subscriber additions in the US and 9% internationally over the last two years.
The analysis suggests that Netflix's partnerships with wireless, broadband, and TV providers will be important for the company as it tries to expand beyond the core audience for streaming-video services around the world. Netflix has been particularly aggressive in pursuing partnerships with wireless providers like T-Mobile, Orange, Vodafone India, and Telefónica, as it expands in places like India and Brazil, where wireless access is more prevalent than broadband service, Barclays said.
The estimates are rough, Barclays wrote. Netflix hasn't disclosed how many subscribers its partnerships have added, and neither Netflix nor cable companies report"churn" . The deals between Netflix and its distributors tend to be very nuanced. And some people who signed up for Netflix through distributors may have subscribed to Netflix on their own had these partnerships not existed.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Hulu Deal Has a Real Hollywood Ending for Disney, ComcastDisney will pay a steep price to Comcast for control of streaming service Hulu, but its streaming strategy will benefit even more, by helping it to challenge Netflix.
Weiterlesen »
Disney Gains Full Control of Hulu in Comcast DealWalt Disney moved to take full control over Hulu through a wide-ranging deal with Comcast, ending years of complicated ownership of one of the media industry’s hot properties.
Weiterlesen »
Disney takes control of Hulu and has a deal for Comcast’s shareWalt Disney Co. and Comcast Corp. jointly announced Tuesday that Disney will take operational control of the streaming video site Hulu, and that they had struck a deal under which Disney would purchase Comcast’s 30% share.
Weiterlesen »
Disney strikes deal with Comcast, takes full control of HuluDisney cut a deal with Comcast to take full control of Hulu as each prepares to launch its own streaming service. Disney gets full operational control of Hulu immediately.
Weiterlesen »
Lisa Kudrow Revealed Why She Can't Watch 'Friends' And I Am VERY UpsetLisa Kudrow Revealed Why She Can’t Watch “Friends” And I Am VERY Upset
Weiterlesen »
Why Investors Must Focus On The Mental Health Needs Of Company FoundersVenture Capitalists must see mental health as a critical component of their investing strategy. Healthy founders are vital for long term success.
Weiterlesen »
May to launch new push on her Brexit deal next monthBritish Prime Minister Theresa May will launch another push next month to approv...
Weiterlesen »