.mPinoe is taking on high fashion.
From the sound of it, Rapinoe’s casting came about partly by chance. “I watched Megan on the news one morning and what she was saying resonated with me,” Loewe’s creative director, Jonathan Anderson,. When he approached Rapinoe about the campaign, the 34-year-old was all for it."Any chance I get to do something outside of sport, particularly in fashion, I'm all over that," she said."Particularly in the context of women's sports, where I feel we're very boxed in.
Male athletes regularly land campaigns—especially for watches, fragrance, and underwear. Quite a few male athletes have made it into the realm of high fashion, too. The past decade has seen Muhammad Ali pose for Louis Vuitton, Russell Westbrook for Acne Studios, David Beckham for Belstaff, and Victor Cruz for Givenchy.
But for athletes who are women, it’s a different story. Sure, the past few years have seen Ronda Rousey pose topless for Buffalo by David Bitton, and Aly Raisman model for Aerie, but those brands are hardly at the level of those their male counterparts have plugged. Tennis stars seem to have better luck, with Off-White tapping Serena Williams and Sacai featuring Naomi Osaka.
."I think that fashion is a really good indication and case study for the progression of women's sports."
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