Why search sucks
. After all, the whole point of SEO — search-engine optimization — is for sites to game their way to the top of Google. One way or another, most results you get on Google are the product of a concerted effort to win your attention.
The people who first started thinking about how computers were going to work strongly implied that these new devices would solve both known-item and exploratory search. In 1945, Vannevar Bush, who headed up scientific research for the US government during World War II, said"" — links, basically — would be the key to a desktop information-processing device he called a memex. The first guides to the web, in fact, were literal lists of websites. That's what Yahoo originally was.
It's tough to imagine a technical challenge to Google's hegemony. So many of the brains and so much of the data that might fix search are swiped into the Googleplex."If you look at who's got the data," Cuttings says,"who's got access to what people are actually searching for — if you're an academic, you want to get an internship or job at a place like Google, and then get permission to publish, because they have all the resources you need.
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