What does this say about the city that has built its identity as a scrappy, casual community of broke artists and outdoorsy nerds? (via eaterpdx)
— we’re in the bottom half. Sure, there’s a good amount of Intel and Nike money around here, but is there really enough to justify a multi-million-dollar investment in a TikTok generation’s country club?
Maybe I should be less surprised. Knot Springs — the social club, wellness center, and gym overlooking the Willamette in Industrial Northeast — successfully attracts swaths of exorbitantly wealthy 30somethingsto sit in a 47-degree pool after sweating their overpriced salads off in a steam room with seasonal scent blends. And you know what? I’ve sat in that steam room. It’s delightful. I understand why people do it. I’m going back for my birthday.
Here is the thing: Rich people in Portland abhor being perceived as rich. Go to the most expensive restaurants in Portland — Nodoguro, Janken — and no one there is wearing a suit. It still feels odd to see someone in a dress. The affluent in Portland are still spending their weekends in hiking boots — they’re just wearing Monclers as opposed to something scrounged for at the Binz or in the Next Adventure bargain basement.
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