It's the House's first fragrance manufactured using 100% carbon-captured alcohol.
Brands taking this approach should look at the carbon footprint of their ethanol sources and conduct a thorough lifecycle analysis of their approach “to understand whether or not it meets the goals that many countries are coming to, to reach net-zero economies”, advises Emily A Carter, the Gerhard R Andlinger professor in energy and the environment at Princeton University.
“It’s great to use captured carbon but it matters if the source is one directly from fossil fuel burning, say in a power or steel plant. The perfume itself is a chemical and all chemicals eventually end up back in the atmosphere as carbon dioxide, so if the carbon source is from fossil fuel burning, it only delays carbon emissions temporarily and does not contribute to net-zero goals,” says Carter.
To assess the environmental impacts of Lanzatech’s carbon-capture ethanol, Coty says it worked with environmental consultancy Quantis, acquired by the consultancy firm Boston Consulting Group in September 2022, on a lifecycle assessment that screened and compared different natural ethanols to Lanzatech’s offering. They found that Lanzatech’s ethanol uses less water and less agricultural land compared to traditional methods of alcohol production, thus reducing the impact on biodiversity.
The inclusion of carbon-captured alcohol had a minimal impact on the performance of other ingredients, and no special adjustments to Coty’s fragrance creation process had to be made, according to Fan. “We are really pleased to see in all our tests that Lanzatech’s carbon-captured alcohol meets all quality standards applicable to fine fragrances,” she says.
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