To simply announce the rebranding of Aunt Jemima and state their solidarity with the Black community still doesn’t compensate the women used to inspire the brand in the first place.
Amidst the protests responding to the murder of George Floyd, a Black man killed by a white police officer in Minneapolis, corporations are reckoning with the racist histories and caricatures rooted in many of their brands and logos. Quaker Oats, the subsidiary company of Pepsico, announced on June 17 that they would be retiring their Aunt Jemima products after 131 years.
This news suggests that not only are the protests effectively enacting change, but the extent to which companies are incentivized by profit. If Quaker Oats really cared about racial justice, they would have gotten rid of the Aunt Jemima brand at some point in the 131 years it’s been on shelves. They’ve also failed to acknowledge the origin of the brand itself and the real women who posed as Aunt Jemima.
Dr. Maurice Manring, the author of Slave in a Box: The Strange Career of Aunt Jemima, explains that the advertising was aimed at white middle-class housewives in the early twentieth century who couldn’t afford servants. It evoked a racial nostalgia for plantation life and how convenient it was to have someone, particularly Black women like “Aunt Jemima,” prepare meals for you.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Fack check: Photograph shows white artist’s interpretation of Nancy Green as Aunt JemimaUsers on social media are sharing a mislabeled artwork that appears to show a Black woman chained to a table while smiling and holding a stack of pancakes. Users claim the image is a hidden photograph of “the real Aunt Jemima”, referring to Nancy Green, the original model of the famous pancake mix brand. The photograph in the claim is actually a self-portrait of white artist Sally Stockhold, which was staged to make her resemble Aunt Jemima.
Weiterlesen »
Student At Trump Rally Calls Aunt Jemima Character 'The American Dream'A student at a Trump event this week made the argument that the character on the Aunt Jemima syrup bottle was 'a picture of the American dream.'
Weiterlesen »
Brands beware: Lessons from the downfall of Aunt Jemima and Uncle BenThe Black Lives Matter movement is causing a brand backlash over racial insensitivity.
Weiterlesen »
Trump event speaker criticized for calling Aunt Jemima a 'picture of the American dream'In reality, there is no historical evidence Green was ever made wealthy by the partnership, despite the company using her likeness on their pancake syrup.
Weiterlesen »
Brands beware: Lessons from the downfall of Aunt Jemima and Uncle BenThe Black Lives Matter movement is causing a brand backlash over racial insensitivity.
Weiterlesen »
Here Are All The Brands That Are Changing Racist Names And PackagingAunt Jemima is far from the only brand to address racist origins and imagery amid global protests.
Weiterlesen »