New VIP+ Analysis: The company has been absent from games publishing for years but is highly active in licensing out its IP.
In the 10 years preceding COVID, Disney made lucrative deals that boosted its IP portfolio via acquisitions of Marvel Entertainment and Lucasfilm.
to close its game publishing unit means Disney had to transition to a licensing model to capitalize on such IP for games.global games marketHowever, acting as a pure licensor hasn’t stopped Disney from acting as if that weren’t the case. Hennig’s game isn’t the only AAA experience tied to a Disney license on the horizon, as EA’s “Star Wars Jedi” sequel from Respawn Entertainment, Ubisoft’s “Avatar: Frontiers of Pandora” and another “Spider-Man” entry from Sony are targeting 2023 releases. But much of the presentation spotlighted smaller titles like 2K’s “Marvel’s Midnight Suns,” a turn-based strategy game, and “Tron: Identity,” a visual novel from indie developer Bithell Games.
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