“It’s the right movie at the right time.'
“This is one of those movies that a grandma, mother and daughter can all go to together and enjoy,” Ayalla Ruvio, a professor of marketing at Michigan State University’s Broad College of Business who studies consumer behavior, told ABC News.
By choosing Gerwig, Loria added, the studio drew upon the creative artistic vision she displayed in previous independent films, such as “Lady Bird.” Greta Gerwig and Margot Robbie attend the"Barbie" Celebration Party at Museum of Contemporary Art, June 30, 2023, in Sydney, Australia.“Barbie” took part in more than 100 crossover product advertisements, allowing the brand to reach consumers of everything from Xbox to yogurt, Sheri Lambert, a marketing professor at Temple University, told ABC News.
“Barbie” was not the only high-profile debut over the weekend. Christopher Nolan’s R-rated “Oppenheimer” pulled in $80.5 million at the domestic box office, making it the first weekend in U.S. movie history with one film at more than $100 million and another over $80 million, Loria said.
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'Barbie' has biggest opening day of 2023, 'Oppenheimer' not far behindDirector Greta Gerwig's all-pink 'Barbie' had a glamorous estimated opening day at the box office Friday, bringing in $70.5 million — the biggest opening for any film in 2023 so far.
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'Barbie' on pace for biggest opening weekend of 2023The movie was written and directed by Greta Gerwig, who said she wanted to capture the complicated nature of the doll.
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‘Barbie’ Had the Biggest Opening Weekend of 2023It really is a Barbie world...
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