Have you ever stopped by CVS to pick up something small and ended up with a receipt up to your neck? You're not alone. Miles-long CVS receipts have been a topic of consumer fascination and memes on social media for years.
You're not alone. Miles-long paper CVS receipts have been a topic of consumer fascination and memes on social media for years. They have their own Facebook page and an active Reddit community. People have dressed up as them for Halloween. Hey @cvspharmacy, I bought one card and I get a receipt just about as tall as me! I'm 5'6" by the way...
— Carolyn G June 15, 2019 CVS receipts are"notorious for being longer than just about anybody's in the industry," said Craig Rosenblum, vice president at Inmar Intelligence, which advises businesses on marketing strategies."We see printed receipts as another great way to connect in store with shoppers." Not all of them.
— Sarah Lerner May 16, 2021 Around 25 years ago, CVS switched its promotion focus from mass marketing in weekly print circulars, newspapers and directly to customers' homes. CVS launched the ExtraCare card loyalty program in 2001 and shifted to offering customized rewards, coupons and other benefits to members as customers paid for their items, said Rob Price, CVS' chief marketing officer from 2006 to 2014.
— San Diego Union-Tribune March 26, 2019 San Francisco Assemblyman Phil Ting introduced a bill in California in 2019 aimed at phasing out paper receipts entirely — one of Ting's aides dressed as a paper receipt during a press conference to dramatize the issue. Retail and restaurant trade groups opposed the bill, which did not pass.
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