Here’s what’s driving the off-kilter colour’s return – and how to test the waters with a semi-permanent dye.
. “Right now, [it’s about] these dipped-in-Kool-Aid tones and a DIY henna look,” says New York–based colourist Jenna Perry, who, in addition to helping Bella become an instant E-girl beauty icon, has also given actresses Maude Apatow and Grace Van Patten the copper-top treatment. “My specialty is balayage, but I’m noticing a lot of people don’t want to take themselves that seriously right now,” continues Perry, a natural redhead.
It’s not just ’90s nostalgia that’s driving the colour’s comeback. There’s a collective desire for a fresh slate – and becoming a redhead is a change for almost all of us. Only about one to two per cent of the population has naturally red hair. “We came out of the last year like different people, and we want to look like different people, too,” says author Jacky Colliss Harvey, whose 2015 book,chronicles our cultural depiction of these genetically rare heroines.
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