Why Are We All Obsessed With Dirty Sneakers Again?

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Why Are We All Obsessed With Dirty Sneakers Again?
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The real reason why we are all obsessed with dirty sneakers

Last week, Balenciaga released a pair of dirty sneakers—well, actually destroyed sneakers. The brand led with a photo of shoes as tattered as if they had survived an act of God, like a mudslide or a shredding by a rabid dog. A less distressed version are being sold as a limited edition of 100 pairs that will go for $1,800. For a more commercial option, Balenciaga is offering pairs that look as if they have been worn on countless subways, substantial walks, and late nights.

The dirty sneaker is an interesting concept considering shoes are one of the first things that a person notices about another’s outfit. In an article about Gucci’s dirty sneakers from 2017, I cited a 2012 study in thenoting that shoes are a “thin slice” of perceptions of a person and can be an indicator of a wearer’s wealth and social status.

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