Most shows used to kick off in the fall, air big episodes in November and February, and go out with a bang in May for sweeps. Network TV still largely follows that model, but the streamers and premium cable competitors operate with the Emmy's in mind.
LOS ANGELES — Picture May 17, 2001. In the final seconds of the season seven finale of "Friends," Jennifer Aniston's Rachel reveals she's pregnant — but who's the father? This was a classic May sweeps cliffhanger, luring viewers and reaping advertising dollars for NBC.
Everyone wants to be fresh in the minds of voters, said Joyce Eng, a senior editor of the Hollywood awards-centric website Gold Derby.For a TV series to be eligible for a Primetime Emmy, it must air between June 1 and May 31 of the following year. Six episodes of a returning season need to air by May 31 to qualify for a series category.
If a returning series does not release six episodes of its season by the May 31 deadline, the remaining "hanging" episodes can be nominated in categories that only require a single episode to enter, such as guest actor. "They choose when we go," said Rob Eric, chief creative officer and executive producer of Scout Productions, behind the Emmy-winning reality series "Queer Eye." This year, he has four series premiering right before the deadline.
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