Evolution and psychology suggest that our love of water is ancient, and still influencing our preferences and consumer behavior today.
That is, they evaluated how people responded to both images and real physical spaces based on the presence or omission of water. That study revealed that both natural and built aquatic scenes are associated with higher preferences, greater positive effects and higher perceived restorative properties than those without it.
They concluded that our innate need for fresh water, which often has a glossy, reflective sheen, might explain why we love shiny things. Or, put another way: People like glossy textures because it reminds them of wetness. As predicted, those who ate crackers — and became more thirsty — seemed more drawn to the glossy images. “When people are thirsty their preference for glossy increases,” the researchers wrote in the study.Beyond human physiology, a thirst for water also seems to permeate real estate and commercial development preferences .
Specifically, she evaluated nearly 3,000 house sales in eight towns or regions across the Netherlands and estimated the effect that environmental elements had on the price.
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