Winter is coming, but the retail licensing and merchandising behind the uber-popular 'Game of Thrones' brand is here to stay
With a Season 7 premiere that broke records as 16.1 million total viewers tuned in at the time of broadcast, this “bigger picture” also includes the purveyance of traditional cosplay and collector’s items, from swords all the way to T-shirts, candles and purses. You can buy the sword Oathkeeper for $270 or its cousin Longclaw for $250 from ValyrianSteel.com.
Months later, you wind up with a faux-fur backpack that embodies the concept of the wolf and The Wall and Jon Snow. It’s cute, it’s affordable, and it sells. "At Oreo, we are always exploring opportunities to playfully tap into emerging trends and pop culture to bring something unexpected to the classic cookie,” brand manager Kamila De Maria said via e-mail. “is a pop-culture icon and one of the most talked about TV shows of a generation, so we found the collaboration between the two brands to be a seamless and timely pairing.”Diageo” campaign and Diageo’s Westeros-house whiskey campaign, which is also a limited edition.
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