While We Weren't Looking, The VSCO Girl Took Over High Fashion

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While We Weren't Looking, The VSCO Girl Took Over High Fashion
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  • 📰 ELLE Magazine (US)
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'Hydro Flasks are not just a cool fashion statement, they’re a nod to environmentalism (no single-use plastic) and self-care (maximum hydration!). Luxury now means taking care of yourself and the world around you.'

But it’s the ethos, not just the aesthetic, that’s taken off. Hydro Flasks are not just a cool fashion statement, they’re a nod to environmentalism and self-care . Luxury now means taking care of yourself and the world around you. To wit: At the Collina Strada show in September, attendees were given fresh produce to tote home in reusable bags. Designer Hillary Taymour says that sustainability is the starting point for every aspect of the line.

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