One of the best ways a traveler can learn about a place is to shop like the locals, and as every dedicated follower of fashion knows, London has some very cool clothing stores.
There are lots of ways a “serious” traveler is supposed to see a city. For all the Anthony Bourdain wannabes, it’s through food. For others, it’s through architecture or museums or in the footsteps of literary greats. For me, it’s shopping. You get to see how people in a city want to present themselves, the ways in which its residents announce what it means to be a Parisian or a New Yorker or a Tokyo-ite. We always talk about living like a local, but with shopping it’sPlus, it’s just fun.
London is a fashion-world epicenter, and while I’d been to London in the past I was always dragged around on somebody else’s itinerary. This summer was all me, and I set out each day fromarmed with recs and research. Every tourist will go to Harrods or Selfridges, so I skipped those. And because London is vast, I focused mostly on neighborhoods where most tourists would find themselves, like Mayfair, Soho, and Shoreditch; and I focused on certain categories, such as emerging brands and vintage.
This first store is probably the best way to visit one of these extravagant houses while also being able to shop in a perfectly curated space. Browns’ new boutique is located within a historically protected Georgian townhouse. Think traditional wallpaper, moldings, and old mantles juxtaposed with burnished metallic structures for displaying luxury designer labels. Even more recent history has been preserved with a ’70s-style bathroom showcasing their beauty products.
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