‘Where To Now’: Zara and Wallpaper* launch offbeat travel guides

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‘Where To Now’: Zara and Wallpaper* launch offbeat travel guides
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Zara and Wallpaper’s ‘Where To Now’ travel guides launch with five off-the-beaten-track adventures, from California to Naoshima, for armchair and actual explorers, available to buy now

Photography is shot by Salva López, Luis Díaz Díaz, Pia Riverola, Den Niwa, Kent Andreasen and Sophie Green, and essays authored by Wallpaper* editors Simon Mills and Pei-Ru Keh, with Celeste Chipperfield, Jens H Jensen, and Mazzi Odu.books are compiled with a very specific kind of traveller in mind.

The measured pace of the compiled imagery suggests a slow-travel tempo, encouraging a fluid and spontaneous kind of journey. So, if you do go to Bruton or Galicia or Ojai, the books’ narrative encourages a freewheeling approach. Don’t stick to any rigid, micro-scheduled itinerary, just let stuff happen.

Happenstance encounters with shops, people, alleyways, street vendors and off-beat architectural wonders will be so much more enriching than the coach-trip-and-queue farago of a poorly run museum or oversubscribed landmark. ’s colourful pages encourage travellers to pack light and shop local. Anything you do need when you get there – from a T-shirt to soap – can be bought, often cheaper, on the hoof.

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