Why we're calling BS on the idea that women have a 'prime'...
Pop culture doesn’t help the stereotype and Hollywood is perhaps the most notorious example of exclusively sexualising young women before forgetting about them completely. Meryl Streep , Geena Davis,and reams of actors have been vocal about the abominable lack of leading roles for women over 40 – and research backs them up. Analysis by economists Robert Fleck and F. Andrew Hanssen found that after 40, male actors bagged 80% of the leading roles available, with just 20% given to women.
The positive news, she says, is that these patterns are “shifting relatively quickly as women gain greater equality in society, especially the workplace, and crucially since the invention of female contraceptive medications, devices and IVF”.
Like me, the idea of having everything sorted in your 30s couldn’t be further from the truth for her. “I don’t have a group of solid friends because they keep moving abroad; I run a business so finances are always up and down, and when it comes to sex, I discovered I loved sleeping more! This idea of a prime is pure fiction.”Ask Billie: “I’m 30 with a good career and lots of friends.
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