For decades, Polish Water Ice shops along the Jersey Shore handed out thousands of free samples each day. Then came the pandemic, now followed by fears of a slow summer season.
“Come on up and get a free sample of Polish Water Ice,” the Buffalo-tinged accent bellowed, “we’ve got some great flavors: mango, cherry, blue raspberry, chocolate, and a lot more.”— now totaling 15 shops that include four on the Wildwood boardwalk and two on the Ocean City boardwalk — were built on the backs of teenage employees passing out little white spoons with nibbles of water ice that maintain the consistency of soft-serve custard without adding dairy.
Franchisee Jordan Jodanov operates three Polish Water Ice stands on the Wildwood boardwalk, and Udi Hayut runs one. Years ago, peddlers of free samples were an integral part of the boardwalk aesthetic, boasting clever phrases and engaging strategies to convince vacationers to test the product before buying their own.
“I just opened the pizza shop this year, and I want people to test my food out,” he said. “It’s very effective.”
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