When your phone has been in a pot shop, Adloop knows
weren’t participating in. It was also an area where sellers really need to make sure they are only sending ads to people 21+ and stay compliant with other regulations centered around US state or Canadian laws. The company was founded six years ago and now employs nearly 30 people.Geotargets can be set around dispensaries by Adloop, which then tracks who enters them via the device they are carrying.
About 200 cannabis-related retailers have already partnered with AdLoop. Segal said he has taken on a range of companies from cannabis lighting suppliers to dispensaries to see which segments will benefit most by the targeted ads. All areas are doing well so far in clicks and conversion to sales he said, possibly because Facebook and Google aren’t competing for consumer attention, and so his ads are among the only ones those customers see.
to offer a campaign manager and talent to generate the ads. “We’re expert at ad delivery and wanted to bring in expertise in ad creation,” Segal said. Moving his company in the direction of cannabis ads, “is a big one for us,” said Segal, “We want to cement our place in the industry.”
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