MagicBand+ wearables will roll out later this year at Disneyland, Disney California Adventure, Downtown Disney and the three Disneyland resort hotels.
Disney MagicBands have been an essential part of any visit to Disney’s Florida theme parks since 2013, but wearable tech devices haven’t made the trip west to Disney’s California parks — until now.
The MagicBands — similar in size to a FitBit — are plastic bracelets that use radio-frequency identification electromagnetic fields to identify and track Disney World visitors and collect user data during their stays at the Florida theme park resort. Disney World visitors use MagicBands in place of theme park tickets and hotel room keys as well as to make payments and unlock in-park experiences. The MagicBands are also used as part of Disney’s PhotoPass program and as a way to interact with some theme park attractions.The hands-free convenience of the MagicBands are designed to “enhance the guest experience” and “unlock unique moments of magic,” Disney Parks Chairperson Josh D’Amaro said when announcing the nextgen updates.
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