When We Founded Our Brand, We Didn't Mean to Become Ambassadors for Afro-Latinidad

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When We Founded Our Brand, We Didn't Mean to Become Ambassadors for Afro-Latinidad
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Sisters Shaira and Mabel Frías didn't launch their company with the intention of being 'an Afro-Latina brand' — but they quickly found the categorization was unavoidable. Here's how they learned to embrace it. ⬇️

exist. The conversation about systemic discrimination against Latinx people has opened up to include those with highly melanated skin, like the Frías sisters. Though, as Mabel notes, "there's still a lot of work to be done around accepting Blackness and all the layers that come with it, from societal to colonial thinking.

"Growing up, you didn't see women like us on TV. Out of the two Spanish channels, you [maybe] had that one token black girl," says Shaira. "So even though at first, I told my sister, I don't want to be put in this bucket because every time they want to talk about Blackness, they look for us, you know?"

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