A recent analysis found fans should wait until the last minute to buy tickets, when it's often possible to land them for about $40 cheaper than everyone else.
With football season kicking off this week, NFL fans will be racing online to buy tickets, often for big bucks. An alternative? Wait until the last minute, when it's often possible to land tickets for about $40 cheaper than everyone else, a recent analysis found.
Tickets cost less on game day in part because typically some fans who bought their ticket in advance end up not making the game, said FinanceBuzz researcher Chris Lewis, who conducted the analysis. Ticket holders unable to attend a game often try to recoup some of the money they spent — that's where the savings come in.
Fans who buy from third-party vendors have a better chance of saving money when they purchase tickets last-minute because prices likely aren't going to change if someone steps up to the ticket booth at the stadium on game day, he added.The worst time to buy a ticket to an NFL game is three months or more in advance, FinanceBuzz found. That's when demand is at its peak and stadiums as well as third-parties charge as much as fans are willing to pay.
NFL teams typically make between $100 million to $200 million a year from ticket sales alone, making live games the second-largest moneymaker behind broadcast media rights deals, said Patrick Rishe, a sports business professor at Washington University in St. Louis.
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