Marketing leaders 👋 Drive results with our top 5️⃣ marketing predictions for 2023. Get ready for the future of marketing today: GartnerMKTG MarketingTrends
“Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands,” says Emily Weiss, Principal Researcher in the Gartner Marketing practice.Gartner predicts that by 2025, organizations that use AI across the marketing function will shift 75% of their staff’s operations from production to more strategic activities.
AI will continue to refine marketing operations processes to drive more agile, data-based responses to the challenges ahead that have no signs of slowing down.Gartner predicts that by 2027, 80% of enterprise marketers will establish a dedicated content authenticity function to combat misinformation and fake material. The sheer volume ofand user generated content , and the unpredictable nature of today’s digital content ecosystem poses a challenge.
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