Even though top-notch influencers continued to act as gatekeepers for brands, a host of fresh faces has quickly emerged, gaining likes on Chinese social media platforms and meeting netizens’ need for newness and novelty.
after studying at School of Visual Arts and The New School in New York. Ma has amassed more than 68,000 followers on Xiaohongshu and a combination of 80,000 followers on her personal and artwork Instagram accounts. Known for her quirky style and ever-changing hair color, Ma has been featured in social media campaigns for Miu Miu, Valentino, Bottega Veneta, Ugg and Mac Cosmetics.
Calling his social media account an intellectual endeavor, Huang has recently worked with Guerlain, Frédéric Malle, Chanel Beauty and Harrods on social media activations and hosted VIP salons to share his olfactory know-how.A former model casting agent based in Shanghai, Hang Chen is a self-taught photographer who launched a Xiaohongshu account called “Streetsnap Shanghai” in late 2020.
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