France could become the first country in Europe to regulate influencer marketing — legislation aimed at cracking down on what people can monetize and promote. ABC News' _esaliba asked France's economy minister about the bill's impacts.
April 28, 2023, 6:17 AMThomas Coex/AFP via Getty Images
There are an estimated 150,000 influencers creating content on social media aimed at a French audience, according to France's Ministry of Economics, Finance and Industrial and Digital Sovereignty. Stéphane Vojetta, one of the French legislators shepherding this new bill, tells ABC News that the law would close an existing loophole when it comes to online advertisement.
"It is a sector in which we believe in because it creates jobs, and because it values French culture and creativity," said Bruno Le Maire, the French economic minister, describing the influencer economy at a press conference in March. The FTC "could bring an enforcement action" against an influencer engaging in behavior that violates the commission's prohibition against unfair and deceptive practices.
"This law has gotten so much media attention that even before it's been adopted the [influencer marketing] sector has already started to transform itself," he said.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
ABC airs NYC footage with Twin Towers during Knicks-Heat gameABC’s broadcast of the Knicks-Heat game on Sunday used a stock image that contained the World Trade Center, according to Awful Announcing and other recordings of the segment.
Weiterlesen »
Fox's '9-1-1' Heading to ABC for Season 7 in Shocking MoveThe first-responder drama starring Angela Bassett and Peter Krause will be headed to a new home.
Weiterlesen »
ABC Calls 9-1-1 After Fox Hangs Up on Ryan Murphy HitSpin-off Lone Star will remain at Fox.
Weiterlesen »
9-1-1 is moving to ABC, but its spin-off is staying on FoxFox is giving up one of its biggest hits, but there's actually a good reason for it
Weiterlesen »
‘911’ Renewed for Season 7 — at ABCFox, meanwhile, has renewed the spinoff ‘Lone Star’ as the Ryan Murphy-produced franchise will now be spread over two networks.
Weiterlesen »