What’s happening in radio this week.
With few exceptions, the order of popularity for our local radio stations remains pretty much unchanged since I reported on the March ratings released in April. That lack of change is why I still report on them — usually — quarterly, rather than monthly as they are released by Nielsen. If I did it monthly, you’d think you were reading the same column every month. Now you only have that feeling every three months. But I digress.
KLOS saw its best ratings since at least January – a 10th place finish with a 3.3 share of the audience. That’s up almost a full point compared with May’s 2.5, and a full point above January. This puts KLOS within striking distance of arguably its closest competitor — Jack-FM — which was 8th at 3.6.
I’d call that a failure, especially since the old format on 97.1 — KNOU — was underperforming as it was. But it does bring up a good point – since KNX did as well when it was AM only, if you put good programming on AM, people will listen. Someday, perhaps, owners will figure that out. I stand by my convictions: AM is dead because owners killed it. Resurrect it by improving the content. I digress again.