For Variety VIP+ subscribers: What record sports gambling revenues mean for media partners, as mobile wagers in the U.S. leaped by 84% in 2022
2022 was yet another record for the mobile sports betting industry in the United States.
A substantial increase in wagering totals should have been expected given how many states either entered the mobile gaming market for the first time in 2022 or had their first full year. New York and Louisiana began operations in January 2022, Arkansas in March, Kansas in September and Maryland in late November, with Connecticut, Arizona, Iowa and Wyoming each having their first full year of operations in 2022.
New York was the state with the greatest amount wagered in 2022, with its $16.2 billion accounting for 17% of the entire total. The northeast of the country certainly has a taste for gambling, with four of the top five states coming from the region, accounting for almost half of the total wagered online on sports at $42.9 billion .
A closer integration between sports broadcasters and sportsbooks can therefore be expected to occur over the next year or two. For example, look at NBC Sports’ partnership with PointsBet, which is focused on local sports games airing across NBC’s RSNs in legal states.
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