As Meta's Threads app gains steam, investors weigh in on how the platform could affect the future of social media and advertising.
Meta Platforms made headlines last week with the launch of Threads , a text-based social media app challenging Twitter and pitting two heavyweight technology leaders against one another. Threads kicked off with a bang , amassing 100 million users in its first five days, Meta CEO Mark Zuckerberg said in a post Monday, and that was before the platform's introduction in the European Union .
Strong numbers may foreshadow long-term success. Deepwater Asset Management's Gene Munster, for example, views Threads as a way for Meta to gather more data to harness for its own ad attribution model, and offer more insights to lure advertisers from competitors over time.
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