Research on the importance of “complementary assets.”
What makes investments in complementary assets hard is that you don’t necessarily know what they are ahead of time. It’s going to involve incurring additional expenses through trial and error. I’ve visited manufacturing firms that are part of the automotive supply chain, and I’ve observed firms that are starting to put robots in place. It’s a similar type of thing, where you can’t just take a human out and stick a robot in.
There’s the short term, and then there’s thinking a little bit longer term. What makes the most sense longer-term is having a strategy that’s continuously updated. It’s not trying to cycle through different workers that have different skills. It’s a company trying to find the workers it’s most comfortable with, that share some values that the firm thinks are important.
There’s human capital, physical capital, and then digital capital. I don’t think the physical capital matters as much here, but for sure the human capital does, and the digital capital does as well. It’s rarely the case that a firm is just adopting AI. They’re typically also starting to digitize a lot of the records that they have. At a minimum, you have to purchase some software to.
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