How did “Players” bring Coi Leray to this new level? And what does it mean for her career from here? Billboard staffers discuss these questions and more.
Billboard1. “Players” moves 12-9 this week to reach the top 10 in its 12th week on the listing. What do you think the song owes its consistent growth to? : Besides that insanely catchy hook? The initial success of the song has led to getting to know Coi a lot more, as she’s been doing more interviews and appearances. Turns out, she’s super cool and funny, which has surely grown her fanbase even more and has encouraged people to want to support her and listen to her music.
2. Like Latto’s breakout hit “Big Energy” last year, “Players” is a top 10 breakthrough that rides a recreated sample from the early ’80s that was already notably revived by a mid-’90s Hot 100-topper . Does the lift feel more fresh or recycled to you? : I don’t know if it’s because I personally love these ’80s revival hits in general, but it’s fresh to me! Coi has such a unique style to her rap flow that makes it feel modern, despite the clear throwback melody.
3. Leray has already made a handful of visits to the Hot 100, but this is both her first top 10 hit and her first unaccompanied solo charting effort. Does reaching this level of success with “Players” establish/validate her as a star? : One hundred percent, especially given that it’s her first solo charting effort. “Players” proves that Coi has what it takes to be a well-respected artist on her own, and that she’s a lot more than a fun collaborator.
4. “Players” has already benefited from a couple bootleg remixes, but we haven’t gotten an official remix commissioned from Leray’s camp yet. If she was going to try to get one final chart boost out of an official remix, who do you think would be the smartest guest for her to recruit for it? : OK, this might sound a little random, but I’m thinking Miley Cyrus.
5. If you were part of Coi Leray’s team and she asked you how best to capitalize on her “Players” success once the song’s chart cycle was essentially through, what would you tell her? : Don’t wait too long before putting out another song. What’s tough about today’s music industry is that viral success seems like just a blink of an eye before fans move onto the next hit.
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