Levi’s most iconic jean turns 150 in 2023 – but who’s worn it best through the years, and what’s next for the timeless style?
What connects the uniform adopted by Steve Jobs for four decades, and a Summer of Love-era hippie’s floral patchwork wardrobe? How about the stage costumes worn by ’90s heartthrobs NSYNC, and the garb of a Vietnam War protester believed to be Patti Smith? What could possibly have been worn by both a dairy farmer herding Guernsey cattle north of San Francisco in the ’30s, and German teenagers celebrating atop the Berlin Wall as it fell in 1989?Courtesy Levi Strauss & Co ArchivesGetty...
Young people sit atop the Berlin Wall in 1989 wearing blue jeans, a Western garment previously banned behind the Iron Curtain.It’s difficult to imagine that a single piece of clothing could connect tech wizards and counter-cultural heroes, pop stars and punks, bikers and blue collar workers, GIs and hip-hop icons.
But unlike other prized fashion collections in the archives of haute couture houses or museums – where items are valued for their pristineness – it’s actually the wear, tear and personalised flair of a 501 that is used to determine its value, authenticity, age and even the personality of its wearer. “They’re like a scrapbook of the person who is wearing them,” says Panek. Take, for example, a 501 jean with a small pocket, marked over time with the circular imprint of a pocket watch.
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