Sunday's women's national championship garnered incredible numbers: 9.9 million combined viewers. 'The audiences and dollars are there.' Bill_Shea19 and richarddeitsch on the next level of advertising and getting women’s sports onto bigger stages.
Sunday’s game, and that audience number, suggests that a big leap has been taken and that network programmers and decision makers, along with brands and their ad buyers and others with cash to spend, may begin to take things to the next level in terms of getting women’s sports and athletes onto bigger stages. The audiences and dollars are there.
The growth of women’s tournament viewership has been a multiyear play. The title game has increased in viewership every year since 2018 — an incredible achievement given cord-cutting and COVID-era declines. ESPN made a serious investment in the sport to add premier television windows and increased promotion. Last year’s final between South Carolina andaveraged 4.85 million viewers across ESPN, ESPN2 and ESPNU, the most-watched title game since UConn-Tennessee in 2004.
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