ICYMI: Wendy's takes on Tim Hortons at breakfast — via financialpost Wendys TimHortons breakfast coffee
“No one has any born right to be on top,” Abigail Pringle, chief development officer at The Wendy’s Co., said ahead of Wednesday’s breakfast announcement.
Wendy’s is late to breakfast, a market that Tims, McDonald’s Corp., Starbucks Corp., and others have been fighting over for decades. One reason it is only happening now could be that Wendy’s owned the biggest brand in Canadian breakfast until 2006.Article content “Store owners were vehement about that: You’re not getting our coffee. And they never did,” recalled Buist, who retired in 2001.
Wendy’s Canada, which has grown from one Canadian store in 1975 to more than 400 locations, last tested breakfast more than 10 years ago and has never launched a breakfast menu nationwide. Canada has lagged behind the new U.S. menu for two years in part because Wendy’s has been conducting market research to adapt their breakfast strategy for a Canadian audience.
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