Chipotle locations have been facing backlash online as customers call out the restaurant for a decline in portion sizes; some Wells Fargo analysts have the data to back up these claims.
Chipotle Mexican Grill has been facing criticism online after social media users accused the restaurant of using fewer ingredients in the popular burrito bowls — and therefore, serving decreased portion sizes of the menu item. The phrase "Chipotle small portion size" has at least 58 million videos on TikTok centered on the restaurant's burrito bowl sizes.
He went on to say that if customers want a little extra of something in their order, they just need to give the employee a little nod — and the server will add a bit more. This response overwhelmingly received a negative response from viewers, with many finding the video to be tone-deaf. "I don’t think he has been to a Chipotle as a regular customer," one user commented on the TikTok video.
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