This is the latest Signature capsule collection by the Italian brand and it was presented during Milan Fashion Week.
unveiled Habito, its latest Signature collection, co-created with architect and designer Patricia Urquiola.
Urquiola insisted the lineup should be displayed outside the Italian brand’s headquarters for the first time and in a space that would represent her. Accordingly, the collection could be viewed at CC-Tapis, an Italian design company that produces contemporary handmade rugs for residential and contract spaces.
Against the backdrop of Urquiola’s rugs, the collection reflected her personality and inspirations, blending the fashion and architecture worlds. “This is my own context,” she said gazing around the rooms, adding that her aim is to “expand different sectors and point of views. The collection’s narrative is about hybrid pieces that welcome you as a home — an emotional habitat.”
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