Why do WhatIEatInADay videos have so many views on TikTok?
, the actual concept of WIEIAD is not new. YouTubers have been posting these videos for as long as that platform has existed, and we were just as obsessed with what other people eat before the internet even happened.The analogue version of these digital food diaries exists in meal plans printed in magazines and newspapers, photoshoots looking inside the fridges of famous people and nitty-gritty details from their nutritionists shared with tabloids.
More generally, WIEIADs are often posted by influencers to show that their days include “real’ foods” , as we pull back the curtain on Instagram perfection.But as with any trend that goes viral, there’s backlash. Just as frequently as the WIEIAD posts are being shared, so too are the videos by big names in nutrition and fitness explaining their thoughts on why the whole trend is so problematic.
For Charlotte Brown, head of marketing for a start-up company, having details about other people’s diets made it impossible for her to not follow along. She would buy magazines that published the hour-by-hour eating habits of whichever celebrity was most relevant at the time, and she’d absorb the information into her own life.
This messaging isn’t even as subtle as Charlotte makes it sound. One of the latest trends coming out alongside the WIEIAD posts is body checking. That involves the creator pulling up their top to expose a flat stomach or six-pack abs, or making a 360 turn to expose muscular glutes before getting into the food part. It explicitly sells the idea that “this food is responsible for this body”.
I think the problem is there’s so much of our identity and our acceptance and our worth wrapped up in our food
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