A spokesperson for the campaign said the iconic 'I ❤️ NY' mark is not going anywhere and the two will coexist. The 'We ❤️ NYC' motto is simply a trademarked version of Milton Glaser’s design for the “I ❤️ NY” campaign, which launched in 1977.
City leaders in New York City launched a new"We Love New York" civic campaign to"showcase the city’s strengths."That's the slogan leaders in New York City have launched to encourage New Yorkers to get up and get involved to keep the area clean and thriving.launched the 'We ❤️ NYC' campaign this monthA spokesperson for the campaign said the iconic 'I ❤️ NY' mark is not going anywhere and the two will coexist.
The move comes after a difficult time during the COVID-19 pandemic, said Mayor Eric Adams in the release. "The ‘We ❤️ NYC’ campaign asks everyone who loves the greatest city in the world to show it by lending a helping hand and spreading that love to every block across all five boroughs," Adams said. Over 60 businesses and individuals have supported the campaign so far, including Condé Nast, Amazon and Hearst.
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