Health-tech startup HealthJoy started off selling its product to people who were newly insured through Obamacare. Then that market started to sour.
HealthJoyHealthJoy pitched its offering as a solution for individuals trying to make sense of opaque health plans.HealthJoy told potential investors that many new members covered by the Affordable Care Act would have trouble understanding their plans — an opening for the company's business model.This slide shows how the company envisioned consumers using its offering, from saving money to finding doctors.
Though the startup today contracts with employers not individuals, ultimately workers also benefit from lower costs, as they pay for healthcare both out of their wages as well as out of pocket, HealthJoy says.HealthJoyThis slide details a success story from a customer that the company was sharing with investors.The company no longer works with customers in this area, focusing wholly on the employer-sponsored group market.
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