Harry Styles gets dressed (and undressed) in his new Gucci campaign, which celebrates the 'HA HA HA' collection he helped design.
, with jackets, suiting, shirts and accessories adorned with Seventies-style prints, bold colors and a liberal dose of British whimsy. The name of the collection is taken from a combination of “Harry” and Gucci designer Alessandro Michele’s initials. Gucci says it’s also a play on the laughing face emoji, which is a way that longtime friends Michele and Styles have ended their text messages to each other for years.
Gucci says the photos, shot by Mark Borthwick, “exhibit masculine vanity without hypocrisy and false scruples dictated by convention.” In photo after photo, the brand adds, “Styles enacts a theatrical piece that transforms the men’s wardrobe into a platform of freedom.”
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