Twitter now needs to be treated with great caution by anyone concerned with their public image, several D.C. communications veterans said.
So far there hasn’t been a mass exodus — users in politics and media are watching and waiting, and Twitter has remained largely reliable as a real-time news platform. But Schmidt says she and her colleagues are trying to determine whether it’s safe for their clients to keep advertising, or even stay on Twitter at all.
“Whether it’s a politician, or candidate, or a business, they need a platform that has credibility and that is stable and aligns with their values,” said Sean Higgins, a veteran of the D.C. political communications scene and associate vice president at Precision Strategies. “So far, Twitter hasn’t demonstrated an ability to provide any of those things under Elon Musk’s leadership — and that’s a problem.
It launched, canceled and re-launched a new “official” badge to designate real accounts, but that appears to be unevenly applied. So does the “United States Government organization” tag, which appears on the Twitter account for the Department of Defense, but not the White House or other crucial agencies like FEMA.
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