Warner Bros. Discovery's new streamer could keep the name HBO Max as execs wrestle over pricing, timing, and content mix
for the first time, a change that's expected to carry over to the combined service.
Insiders shared concerns that the streamer won't have all the intended features ready at launch, however, and could leave consumers disappointed. The price for the combined streamer is up in the air. Currently, Discovery+ costs $7 a month for an ad-free version and $5 a month for an ad-light version. For HBO Max, it's $15 and $10. WBD believes it could charge more for an ad-free version than it currently charges for HBO Max, leadership said during its most recent earnings call, noting that HBO Max hasn't raised its prices since launch.
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